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Russian beauty salon industry in facts and figures
Russian beauty salon market value is estimated at $5 bln. The total number of beauty salons reached 35000. 15% of them (3500-4000) work in Moscow. Premium class establishments and SPA take 20-25% of the market. 30-40% share is seized by middle-class salons.
Russian beauty salon market share accounts for over US$2 bln. The overall potential of the industry is much higher. Average citizen of Russia spends on beauty salon services about $13 per annum. Rate of market growth remains stable –20-25%.
Recent phenomenon has been the rise in popularity of beauty salons. Many people now treat a trip to the salon not only as a necessity as they did in Soviet times, but also as a leisure activity. Groups of friends go to a salon together and spend several hours having various treatments whilst caching up on all of the gossip. Salon treatments in general have also become much more popular.
AVERAGE CLIENTS’ PORTRAIT
Source: National Guild of Spa experts
MAJOR TRENDS IN RUSSIAN BEAUTY SALON INDUSTRY
- Beauty salons shift from barbers’ services to aesthetic ones
- Hair therapy becomes more popular
- Demand for middle-class city SPAs increases
- Massmarket companies and distributors open beauty salons